Privacy Policy

Privacy Policy

This Privacy Policy explains how your personal information is collected, used, shared, and protected when you visit or make a purchase from www.aurakriti.com (the “Site”), or otherwise interact with Aurakriti, a brand operated under Abhishek Verma. 

We are committed to protecting your privacy and ensuring transparency in how your data is handled.


1. Personal Information We Collect

When you interact with our Site or make a purchase, we collect the following information:

a. Device Information

Automatically collected when you visit the Site:

  • Browser type and version
  • IP address
  • Time zone
  • Cookies stored on your device
  • Referring/exit pages
  • Device identifiers and interaction behavior

Technologies used for collection:

  • Cookies – Small data files used to identify and improve your experience
  • Log Files – Track actions on the site
  • Web Beacons, Tags & Pixels – Measure usage and campaign performance

b. Order Information

Collected during a purchase or account creation:

  • Full name
  • Billing and shipping address
  • Contact number and email ID
  • Payment information (card type, UPI, etc.)

💡 Note: Aurakriti does not store full credit/debit card details. These are securely processed by our third-party payment gateways.

c. Voluntary Information

This includes any feedback, reviews, survey responses, or communication shared with our team.


2. How We Use Your Information

We use your personal data to:

  • Fulfill orders and process payments
  • Communicate shipping updates and confirmations
  • Provide customer support
  • Detect and prevent fraudulent transactions
  • Improve website functionality and user experience
  • Send relevant product recommendations, promotions, and brand updates (based on preferences)
  • Comply with legal obligations

3. Sharing Your Personal Information

We do not sell your personal data. However, your data may be shared with trusted partners solely for operational and service-related reasons:

We share data with:

  • Payment processors (e.g., Razorpay, Cashfree, etc.)
  • Courier and logistics partners (for delivery tracking and updates)
  • IT and analytics providers (e.g., Google Analytics, Meta, Shopify if applicable)
  • Government authorities when legally required (e.g., tax audits or legal disputes)

You can review how these platforms handle your data here:


4. Behavioural Advertising & Retargeting

We may use your information to serve tailored ads on platforms like Facebook, Instagram, and Google based on your interests and browsing behavior.

To opt out of personalized ads:


5. Your Rights

As an Indian resident, under the Digital Personal Data Protection Act (DPDP), 2023, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent for promotional communications
  • Lodge a complaint for misuse of data

To exercise these rights, contact us at:
📧 privacy@aurakriti.com


6. Data Security

We follow industry-standard security protocols to protect your information:

  • SSL encryption
  • PCI-DSS compliant payment gateways
  • Restricted data access to authorized personnel only
  • Regular server and software updates

Despite best efforts, no system is 100% secure. We recommend not sharing OTPs, passwords, or card details with any unverified source.


7. Data Retention

We retain your Order Information for tax, legal, and customer service purposes unless you specifically request its deletion.

For marketing communication, your data will be stored only as long as you engage with us, or until you opt out.


8. Cookies & Tracking Technologies

Our site uses cookies to:

  • Remember user preferences
  • Store cart and wishlist data
  • Improve load speed and user experience
  • Analyze visitor behavior

You can manage cookie preferences via your browser settings. Disabling them may impact certain features.


9. Third-Party Links

Our site may contain links to other websites. We are not responsible for their content, privacy practices, or policies. We recommend reviewing their privacy terms separately.


10. Children’s Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If found, we will promptly delete such data.


11. Changes to this Policy

This Privacy Policy may be updated from time to time to reflect operational, legal, or regulatory updates. The latest version will always be available on this page.

Last updated: [Insert Date]


12. Contact Us

For any concerns, questions, or complaints regarding your data, contact our grievance team:

📧 care@aurakriti.com
📞 +91-9211616210


Aurakriti
Crafted with care. Committed to trust.
www.aurakriti.com